Why FDA’s move to ban menthol flavoring is long overdue

The Food and Drug Administration (FDA) has announced it will move to ban menthol flavoring in cigarettes and flavoring of all kinds in cigars. The long-overdue action follows a lawsuit filed last year by the African American Tobacco Control Leadership Council, Action on Smoking and Health, AMA and National Medical Association.

The FDA’s lifesaving action “is a major step toward preventing a new generation from becoming tobacco users,” said AMA President Susan R. Bailey, MD. “For too long, tobacco companies have been enabled to promote menthol cigarettes to the Black community, preying particularly on Black youth.

“We urge the FDA to move swiftly to implement the ban and remove these harmful products from the market without further delay,” she said. “We will continue to support policies and initiatives that keep tobacco products out of the hands of our nation’s youth to protect their health and well-being.”

My latest for the AMA. The whole shebang.