The AMA is joining many of the biggest names in health care and corporate America for a massive national communications effort on COVID-19 vaccines to send patients this message: “It’s up to you.”

More than 300 major brands, media companies, community-based organizations, faith leaders, medical experts and other trusted messengers are supporting the campaign designed to reach distinct audiences. The campaign was announced by the Ad Council and the COVID Collaborative, which have raised $52 million so far for the initiative.

Partners in the new campaign include Adobe, Disney, Facebook and Instagram, Google and YouTube, iHeartMedia, LinkedIn, NBCUniversal, Pandora, Salesforce, Snapchat, Spotify, Twitter, Unilever, Verizon, ViacomCBS and WarnerMedia.

My latest. The whole shebang.