Why it’s time to pull the plug on e-cigarette ads

The corporations that own CNN, CBS, TNT, TBS and other major broadcasting brands have announced that they will not air advertisements for e-cigarettes amid the ongoing investigation of vaping-related lung illnesses that have sickened hundreds of Americans and killed seven people.

But that does not go far enough, say the nation’s physicians.

“The use of e-cigarettes by young people is a growing public health epidemic that must be addressed. That’s why we’re calling on media organizations to help us promote public health and reject any advertisements that market e-cigarette products to youth,” said AMA President Patrice A. Harris, MD, MA.

“While we’re pleased to see some media companies denying e-cigarette product ads during the current lung illness outbreak, we also encourage them and others to extend bans on e-cigarette product ads beyond the outbreak to help stem the rising use of these products among youth,” Dr. Harris added.

My latest at the AMA. The whole shebang.