Despite the proliferation of health care quality and cost information online, for-profit websites that rely on anecdotal patient reports are the easiest ones to find using the Google search engine.

Of the top 30 results that appear when searching for physician-centric terms such as “quality clinic” or “best doctors Minnesota,” 67% include information based on patient experience. Only 22% of the results feature data drawn from evidence-based measures of physician performance.

My latest. Read the whole shebang.