My lede:

The Iowa Medical Society recently launched what appears to be a first-of-its-kind initiative by a state medical society to help its members recruit new physicians.

Telling potential recruits about the benefits of practicing in the Hawkeye State is the aim of the medical society’s Center for Physician Recruitment. The effort, which started in April, is packaged under the slogan, “Iowa: A Practice Worth Living,” and features a website, coffee-table sized booklet and videos of Iowa doctors from various specialties talking about why they enjoy working and living in the state.

The whole shebang.