Pharma scales back drug samples to physician offices

Pharmaceutical companies have slashed their sales rep force by about 30% from a high of 105,000 five years ago, according to industry figures. And as the number of detailers has fallen, so, too, has another hallmark of pharmaceutical marketing: drug samples.

Drugmaker spending on the samples that drug reps leave behind in physician offices has gone down by 25% since 2007, said Cegedim Strategic Data, a global pharmaceutical market-research firm that surveys a rotating panel of 2,300 U.S. physicians to generate its industrywide estimates. In 2007, drugmakers spent nearly $8.4 billion on samples. That figure fell to about $6.3 billion in 2011, the most recent data available.

My latest front-page story. Read the whole shebang.

Family physician who supported assisted suicide dies with a doctor’s aid

Peter A. Goodwin, MD, a family physician who lobbied for passage of Oregon’s Death with Dignity Act, died March 11 after ingesting medication prescribed to him by a doctor under the law. He was 82.

Dr. Goodwin was diagnosed with the progressive neurogenerative disease corticobasal degeneration in 2006. He said in a recent online video that three physicians gave him a prognosis of less than six months.

“I’ve always accepted the idea that if push came to shove, and if I qualified for the [Death with Dignity Act], that I’d use the law,” Dr. Goodwin said in the video.

My latest. Read the whole shebang.

Hospital report cards fall flat at improving outcomes

Seven years after the federal government started publicly reporting hospitals’ performance on quality measures, evidence suggests that this transparency effort has not improved patient outcomes measurably.

The latest discouraging finding is in a study in the March issue of Health Affairs that analyzes death rates among Medicare patients with heart attack, heart failure and pneumonia in the five years before the launch of the government’s Hospital Compare website and in the three years afterward. Although individual hospitals’ compliance with quality metrics for these conditions was reported publicly, the effort reduced the odds of a heart failure patient dying within 30 days by only 3%. Heart attack and pneumonia patients saw no improvement in death rates, the study concluded.

My latest page-one story. Read the whole shebang.

Hospitals find success in slashing health disparities

A coalition of health care organizations is highlighting how collecting patients’ demographic data, expanding cultural competency training and diversifying health leadership can help reduce care disparities.

For example, New York-Presbyterian Hospital started an initiative to improve care for patients in the largely Hispanic neighborhoods of Washington Heights and Inwood in New York City. The effort included a four-hour training program for health professionals to help address patients’ cultural, language and literacy needs.

My latest. Read the whole shebang.