I recall that, way back in 1997 or so, one of the reasons I began to regularly use my middle initial in my writings online and for my published journalism pieces was so that it would be easier to find my stuff online.

There are a lot of Kevin O’Reillys out there, but not so many Kevin B. O’Reillys. But now, thanks to this blog, I’m pretty easy to be found. While Googling for “Kevin B. O’Reilly” is still your best bet, a number of different combinations — with middle initial and without, with quotation marks and without — give you this blog as the number one search result in Google.

Go ahead. Type in Kevin O’Reilly, click the I’m Feeling Lucky button and see where you wind up.

Pretty cool, huh?