My latest story, which ran on the cover of the most recent issue of Insurance Journal.

The lead:

It is nearly impossible to deny the impact the burgeoning Hispanic population has and will have on American culture and its markets. The marketplace for insurance is no exception.

Hispanics are now the country’s largest minority group, having officially overtaken African Americans in recent population estimates issued by the U.S. Census Bureau, which showed that in 2002 there were 38.8 million Hispanics in the United States, compared with 38.3 million African Americans. Hispanics accounted for nearly half of the country’s population increase of 7 million, to 288.4 million, since 2000.

Unless there is a steep economic decline in the United States lowering the demand for cheaper, less-skilled labor or precipitous growth in Mexico and the rest of Latin America reducing the supply of that labor, the U.S. Hispanic marketplace will only continue to grow.

It should be an interesting read, even if you’re not into insurance.