Nope, the Times is doing fine. Slate hasn’t put The New Republic out of business. So which old media powerhouse has been slain by its Internet competition? Penthouse magazine. Bye-bye, grease!

Of course, this shouldn’t come as a surprise. The old men’s mags have been hurting for years, Playboy especially. Harder stuff is easily — and perhaps more importantly, anonymously — available online, and magazines like Maxim, Stuff and FHM have given the bunny a run for its money in the "guy" market. Most men would rather see some young sitcom starlet nearly nude than see the "women of Enron" completely nude.

Meanwhile, Playboy’s online revenues increased by 18 percent in the fourth quarter of 2001, and they still lost $4.5 million.